MaltaMedia.com

Air Malta and the Malta Tourism Authority (MTA), with the assistance of the Italian Agency ‘Stratego’, publishers of the influential P5 Italian trade magazine, have recently hosted the event ‘Shock the Monkey Malta’.

Around 100 Italian decision makers and event managers travelled to Malta to learn more about the islands and their potential in organising conferences and events.

During their short stay they participated in a workshop at the Mediterranean Conference Centre where they met local people from the airline and hotel industry, conference facilities and event locations, catering and destination management companies – key people who can provide all the necessary tools for a successful conference or incentive event held in Malta.

The whole event was a huge success where business meetings were joined with relaxed moments as the Italian guests were shown around the islands’ history and culture. Some of the guests were also taken to experience Gozo and its beaches.

Commenting about the event, Mr. Luigi D’Urso, Stratego CEO said, “The Maltese Islands with their 7000 year old history and culture together with places of entertainment, well-being and relax has proved to be the ideal place for an innovative event like ‘Shock the Monkey’. This important event was made possible thanks to the efforts and initiatives of Air Malta and MTA who worked together and invested heavily to make this event a success.”

“We are delighted with the comments received from all the participants, many of whom were positively surprised of the islands’ infrastructure and set-up for organising professional conferences. This event is expected to generate more conference and incentive business from the Italian market to Malta in the years to come,” added Mr. D’Urso.

“I would like to congratulate Air Malta and MTA on adopting an innovating and non-conventional way to promote the destination,” concluded Mr. D’Urso.

In recent years, Air Malta and MTA have taken the opportunity of the growing potential in the Italian market both in terms of tourism and business aspects. This was also clearly shown last year with the increase of passenger figures from Italy which has now grown to become Malta’s second largest tourism market.